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Lead capture forms best practices

Lead acquisition

Lead capture forms: Best practices with examples

Have you ever filled in a contact form?  Or signed up for an email list because you wanted the free template in return? Well then, you have an idea how one of the most critical business…

Elena Mazaheri

Elena Mazaheri |
9 min read

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How to optimize Facebook Ads

Tracking and growth

How to optimize your Facebook ads: The ultimate guide

We know that Facebook is a big deal when it comes to branded content and promotions. However, just because…

Elena Mazaheri|
May 07, 2025 |
7 min read

Tracking and growth

The complete guide to Facebook ads conversion tracking

There’s a lot of effort that goes into making a marketing campaign. But even after you’ve started the campaign…

Elena Mazaheri|
May 06, 2025 |
9 min read

How much does TikTok Ads cost?

Tracking and growth

How much does it cost to advertise on TikTok?

Social media advertising is one of the quickest and most efficient ways to reach a targeted audience. From raising…

Andrew Bailey|
May 05, 2025 |
10 min read

Tracking and growth

How to use TikTok Pixel: TikTok conversions tracking

Thinking about getting your brand in front of millions of active TikTok users? As more businesses tap into TikTok’s…

Lizzie Davey|
May 02, 2025 |
6 min read

marketing automation examples

Tracking and growth

5 practical marketing automation examples to boost your strategy

Marketing automation is widely adopted because it works. It cuts back on manual tasks, lowers costs by reducing resource-heavy…

Marialuisa Aldeghi|
April 30, 2025 |
6 min read

Lead acquisition

The complete guide to Facebook Marketplace for your business

Facebook Marketplace was introduced in October 2016 as an online space where users can buy and sell new and…

Mark Cirillo|
April 29, 2025 |
21 min read

Top Articles
from the Blog

Lead capture forms best practices

Lead capture forms: Best practices with examples

Have you ever filled in a contact form?  Or signed up for an email list because you wanted the free template in return? Well then, you have an idea how one…

Elena Mazaheri|
May 16, 2025 |
9 min read

How to generate Google mortgage leads

Mortgage lead generation is how loan officers keep their pipeline filled with potential clients. These leads may come from new marketing efforts or past clients returning.  Despite the source, a…

Elena Mazaheri|
May 15, 2025 |
4 min read

The best strategies for Facebook retargeting ads in 2025

Visitors rarely buy the first time they visit your site. At this point, they don’t know who you are or what value you can provide. But the last thing you…

Lizzie Davey|
May 14, 2025 |
14 min read

Facebook Ads Funnel

How to create a Facebook ads funnel that converts

There’s no doubt about the advantages Facebook ads can have for many businesses in reaching their target audience. However, their success varies widely from one company to another.  Why? Because…

Elena Mazaheri|
May 13, 2025 |
10 min read

The best Facebook ads management software for marketers

Businesses always want tech tools that are easy to use and save time. To manage Facebook ads with maximum efficiency, it’s essential for these tools to have features like…

Elena Mazaheri|
May 12, 2025 |
9 min read